Featured Project
Product Abandonment Touchpoints 1 & 2
Audience: Business Tax Users
Challenge: Users abandoning product at checkout
Solution: Trigger email campaign to reengage users by emphasizing TurboTax's value and key benefits
Last tax season, TurboTax faced a challenge: business tax customers were abandoning its product at the final checkout stage due to sticker shock and a desire to shop around before committing to purchase.
Our team was tasked to create a series of targeted emails to reengage the customer and return them to the product by highlighting TurboTax’s guaranteed promises and reasons to believe:
Maximum tax savings guaranteed
100% accurate calculations
Free audit support
As the lead copywriter (alongside our wonderful Graphic Designer and Creative Director) I strategized and wrote copy for the campaign, creating clear, compelling, and personalized messages to remind customers of their progress and "re-auth", or log back into the product to finish filing.
Once complete, I presented the copy directly to the client, explaining the copy strategy behind each piece. The client was thrilled with the campaign and eager to launch it. We’re excited to track the results through tax season 2025!
