Hello!

I'm Sarah, a seasoned Senior Copywriter and Strategist specializing in e-commerce and brand storytelling. With a knack for weaving compelling narratives and driving engagement, I've helped high-growth FinTech, retail and luxury brands outperform KPIs across channels—from campaigns to web, email, advertising, social media, and direct mail.

I believe great copywriting exists at the intersection of art and science. Relying on a range of technical tools, like Google Analytics, Klayvio, Hotjar, SEMRush, and Salesforce, I dive deep into data to fuel smarter business decisions and optimize performance. My Master of Business Administration (MBA), coupled with a B.S. in Retail, Merchandising, and Product Development, has infused my creative skills with an innate sense of business savvy and duty to drive results. 

Beyond creative writing, I thrive in leadership roles and excel at building relationships across teams. Whether it's mentoring junior writers, or reducing workflow friction for greater efficiency, I possess an entrepreneurial spirit and high emotional intelligence that allows me to thrive in fast-paced environments. I am the kind of person who brings freshly baked treats to the office to brighten my team's day; the one you can depend on for coverage if a family emergency arises; the one who advocates for and amplifies the voices of women and minorities.  

Outside of work, I enjoy doing challenging creative activities, staying active, meditating, and surrounding myself with animals (including my dog, Ollie). When I'm not baking French viennoiserie (think croissants), you'll find me practicing my oil painting technique (the Dutch Golden Age masters are my favorite), voraciously reading to reach my annual StoryGraph goal, skiing black diamonds in Vail or Park City, championing textile recycling and fashion circularity, or fostering dogs from my local animal rescue. While I'm far from perfect, I always make an effort to try my best at any given challenge. I have learned that most of the time, the journey is even better than the destination.

Please do not hesitate to reach out - even if just to chat or network. I look forward to meeting you.

- Sarah

Client Testimonials 

"Sarah’s contributions to our TurboTax account were nothing short of exceptional. Her marketing copy was consistently insightful, engaging, and effective, playing a crucial role in helping us reach our collective goals. She possesses a rare talent for translating complex financial information into clear, concise, and compelling language that resonated with our target audience. Her work demonstrated a deep understanding of marketing principles and a keen ability to craft copy that not only informed but also motivated action.” M. Christiansen, Program Manager

"I had the pleasure of working closely with Sarah as a contractor for my Global E-commerce team at ESPRIT. Sarah is a true expert at crafting compelling copy, and her ability to own product messaging was instrumental in enhancing our brand's voice, connecting with the customer, and driving conversion. Sarah is a go-getter and natural leader with an entrepreneurial spirit. She would make a fantastic addition to any team!" - S. Hausman, EVP E-Commerce, Digital Marketing

"Sarah made significant contributions to our copywriting practice during her time at Kith. She played a pivotal role in our e-commerce and digital marketing operations, including writing copy for our homepages, PDPs, blog as well as newsletter messaging and special projects. Sarah has been refining her craft for years, and I am confident that she will bring the same level of excellence to her future endeavours." - A. Oliver, VP of E-Commerce

Contact Me

Email: Sarahlinwright@gmail.com

This website: SarahWrightDigital.com

Cell: (904) 521-0168
New York, NY & Irvine, California