Resume

TEXT ONLY:

Sarah Wright, MBA

PROFESSIONAL EXPERIENCE

Experienced Senior Copywriter and Creative Manager with a comprehensive skillset in e-commerce, brand storytelling, site optimization,

and user experience for high-growth retail and DTC brands. Steward of brand voice and expert writer across campaigns, web, email

newsletter, paid ads, social media, and direct mail. Proficient in a range of technical tools and platforms including Shopify, Salesforce,

Klaviyo, Google Analytics, AdWords, Hotjar, and SEMRush, leveraging data-driven insights to inform business decisions and optimize

performance. Strong leadership and cross-functional collaboration skills, with a track record of mentoring teams and fostering growth.

Freelance Senior Copywriter

CLIENTS: STAUD, ALTUZARRA, TALBOTS, ALX CREATIVES AGENCY

Nov 2020 - Present

New York, NY

Wrote copy for all marketing channels: campaign, email, paid advertising, social media, e-commerce 

landing pages, brand book, collaboration launches, collection notes, press release, and special projects,

crafting a cohesive brand voice and driving conversion through compelling storytelling.

Drove 195% YoY increase in click-through rate, 118% increase in avg clicks per email, 73% increase in

conversion rate, and 284% increase in average revenue for STAUD emails Apr ‘23 - Apr ’24, excluding sale

Notable campaigns: The Summer of STAUD, “Villeggiatura” Spring 2024, STAUD + Birkenstock, STAUD

for NFL, Altuzarra Home launch, ALTU brand launch, Altuzarra SS and FW 2022.

Senior Product Copywriter/Copy Manager

ESPRIT

Apr 2023 - May 2024 (Contract)

New York, NY

Transformed brand voice by overhauling product description pages (PDPs), enhancing brand identity,

boosting conversions, and reducing returns.

Created a comprehensive style guide to ensure consistent and impactful product titles, fashion

statements, and product bullets, fostering brand consistency and clarity globally.

Assumed a leadership role by becoming the go-to person for product copy across departments, providing

training and feedback to junior writers, and implementing workflow improvements that significantly

increased efficiency and reduced backlogs.

Lead Copywriter

KITH

April 2022 - April 2023

New York, NY

Wrote copy for brand campaigns across e-commerce, email, blog, social media, and special projects,

owning messaging across revenue-driving channels.

Optimized SEO, driving 20% increase YoY in traffic and ~2mil in revenue from search alone.

Managed a team of 3 offshore copywriters, overseeing the creation of over 800 product descriptions

monthly. Provided guidance, feedback, and copy edits to ensure quality and consistency, resulting in

reduced customer service tickets and a more efficient workflow.

Copywriter

MODA OPERANDI

Oct 2018 - July 2020

New York, NY

Wrote and maintained Editor’s Notes on PDPs for over 175 products weekly, conveying unique selling

points, brand stories, and collection insights to increase conversion and reduce returns.

Advertising Associate

VOGUE MAGAZINE

Sept 2016 - Dec 2017

New York, NY

Supported advertising sales team to produce over $10 million in ad revenue yearly across 30+ luxury

retail accounts. Coordinated ad placements in print magazine and on Vogue.com, collaborating with

integrated marketing, events, digital, and operations.

EDUCATION

Master of Business Administration (MBA) - Supply Chain Management

Florida State University

May 2015 - May 2016

B.S. Retail, Merchandising, and Product Development

Florida State University

Aug 2012 - May 2015