Resume

TEXT ONLY:

Sarah Wright

(904) 521-0168 · sarahlinwright@gmail.com

Irvine, CA · Portfolio: SarahWrightDigital.com

LEAD COPYWRITER

Creative storyteller inspired by the world around me. Expert in conceptualizing, writing, and evolving omnichannel campaigns

for brands in retail, e-commerce and FinTech. An effective communicator and leader, I view every project as an opportunity

to go above and beyond the brief.

PROFESSIONAL EXPERIENCE

Freelance Senior Copywriter / Creative Strategist

S. WRIGHT COPYWRITING

Nov 2020 - Present

New York, NY

Clients: STAUD (Apr ‘23-Present), TurboTax (via Bold Orange Agency, Aug ‘24-Apr ‘25), Altuzarra (Jan

‘21-Apr ’22), Talbots (Jan ‘21-Apr ’22), O-Cedar (via ALX Agency, Aug ‘20-Apr ’22)

Conceptualized, strategized, and wrote omnichannel campaign copy across all customer touchpoints,

including email, paid advertising, digital, sales, OOH, social media, and websites, driving engagement and

conversion through compelling storytelling. Developed and adapted content for different platforms.

Managed and proofread brand language for all business needs, ensuring cohesive tone of voice.

Big wins: Drove 195% YoY increase in click-through rate, 118% increase in avg clicks per email, 73%

increase in conversion rate, and 284% increase in average revenue for STAUD emails Apr ‘23 - Apr ’24.

Contract Copy Manager

ESPRIT

Apr 2023 - May 2024

New York, NY

Wrote engaging, SEO-optimized e-commerce and product copy, partnering with internal teams to

establish brand voice, boost web traffic, optimize site, and improve conversion rate.

Conducted A/B tests on product copy to optimize PDP, resulting in +20% add-to-cart lift in test group.

Reconstructed PDP copy layout, improving user experience and driving +17% add-to-cart lift in 90-day

period post-implementation.

Managed and mentored 2 junior writers, streamlining processes to increase copywriting efficiency.

Lead Copywriter

KITH

April 2022 - April 2023

New York, NY

Wrote copy for brand campaigns across e-commerce, email, blog, digital, web, social media, and special

projects, developing and evolving messaging across revenue-driving channels.

Managed offshore team of 3 product copywriters, improving copy quality, processes and workflows by

overseeing feedback and deadlines.

Optimized SEO, resulting in a 20% YoY increase in traffic and approximately $2 million in annual

revenue from search post-implementation.

Copywriter

MODA OPERANDI

Oct 2018 - July 2020

New York, NY

Wrote and maintained Editor’s Notes on PDPs for over 175 products weekly, effectively conveying

unique selling points, brand stories, and collection insights to increase conversion and reduce returns.

Advertising Associate

VOGUE MAGAZINE

Sept 2016 - Dec 2017

New York, NY

Supported retail advertising sales team, which alone produced $10 million in ad revenue yearly from

30+ accounts.

Coordinated ad placements in print magazine and on Vogue.com, collaborating with integrated

marketing, events, digital, and operations teams.

EDUCATION

Master of Business Administration (MBA)

Florida State University

May 2015 - May 2016

B.S. Retail, Merchandising, and Product Development

Florida State University

Aug 2012 - May 2015