STAUD
Freelance Senior Copywriter
Catalog | Email | eCommerce | Paid Media | Social Media | Special ProjectsThe Task:
STAUD needed a unified brand voice to draw in potential customers and inspire its rapidly growing audience. I was challenged to write editorial omni-channel campaign copy across all platforms, solidifying STAUD’s position as the go-to affordable luxury brand for Millenials and Gen Z.
The Brand:
STAUD is an LA-based lifestyle brand founded upon the idea that fashion shouldn’t just empower women—it should be accessible, too. With a bustling e-commerce shop and multiple retail locations, it has become a sought-after destination among the fashion set for its cult-favorite bags and dresses.
Campaigns:
Summer of STAUD 2025STAUD + BirkenstockSTAUD + WranglerSTAUD for NFLSTAUD CourtSTAUD Sea"Villeggiatura" Spring 2024STAUD Fall/Winter 2023STAUD Holiday 2023& more
Big Wins:
Since I started working on the brand's newsletter marketing, email performance has nearly doubled.
(April 23 - April 24, excluding sale):
Click rate increased by 195%
Average clicks per email increased by 118%
Total revenue increased by 110%
Average revenue per email increased by 284%
Conversion rate increased by 73%
Total attributable (in-platform) revenue driven in the last year: $9.2M
