STAUD

Freelance Lead Copywriter

Catalog  |  Email  | eCommerce  |  Paid Media  | Social Media | Special Projects | Editorial Strategy


The Task: 

STAUD needed a unified brand voice to attract customers and connect with its rapidly growing audience. I was challenged to write editorial omni-channel campaign copy across all platforms, solidifying STAUD's position as the go-to affordable luxury brand for Millennials and Gen Z. 



The Brand:

STAUD is an LA-based lifestyle brand founded upon the idea that fashion shouldn't just empower women—it should be accessible, too. With a highly successful e-commerce shop and multiple retail locations, it has become a sought-after destination among the fashion set for its cult-favorite and TikTok-famous bags and dresses.



Campaigns:
Summer of STAUD 2025STAUD + BirkenstockSTAUD + WranglerSTAUD for NFLSTAUD CourtSTAUD Sea"Villeggiatura" Spring 2024STAUD Fall/Winter 2023STAUD Holiday 2023& more

Big Wins:

Since revamping copy for the brand's newsletter marketing, email performance has doubled. 

(April 23 - April 24, excluding sale):

Click rate increased by 195%

Average clicks per email increased by 118%

Total revenue increased by 110%

Average revenue per email increased by 284%

Conversion rate increased by 73%

Total attributable (in-platform) revenue driven in the last year: $9.2M