STAUD

STAUD needed a unified brand voice to emotionally connect with its rapidly growing audience and differentiate from its competitors. As the in-house copywriter, I conceptualized and wrote editorial campaign copy across all platforms, solidifying STAUD's position as a highly sought-after affordable luxury brand for Millennials and Gen Z.

The Brand:

STAUD is an LA-based lifestyle brand founded upon the idea that fashion shouldn't just empower women—it should be accessible, too. With a highly successful e-commerce shop and multiple retail locations, it has become a favored destination among the fashion set for TikTok-famous bags and dresses.

After revamping copy for the brand's CRM channels, email performance doubled.

(April 23 - April 24, excluding sale):

Click rate increased by 195%

Average clicks per email increased by 118%

Total revenue increased by 110%

Average revenue per email increased by 284%

Conversion rate increased by 73%

Total attributable (in-platform) revenue driven in the last year: $9.2M

VIDEO COPY

SUMMER OF STAUD: CAMPAIGN CONCEPT

Brand campaign video

As the in-house copywriter, I conceptualized and wrote all copy for the Summer of STAUD 2025 campaign—a multi-channel effort spanning catalogue, email, paid social, and video. The campaign centered on a single brand idea: an ode to carefree days and unplanned adventures, with no itinerary and nowhere to be. My role was to bring that idea to life across every touchpoint, ensuring the voice stayed consistent whether a customer was reading a subject line, scrolling through an ad, or flipping through a catalogue.

I wrote copy for our CTV video to set the tone for the entire season, introducing the brand's summer world in a way that felt like an invitation rather than an advertisement.

CATALOG COPY

SUMMER 2025 CATALOG

I wrote all section introductions and product narrative copy for the Summer 2025 catalog, giving each category its own distinct mood while staying true to the campaign's overarching spirit of spontaneity and ease.

Selected excerpts below.

EMAIL COPY

SUMMER 2025 EMAIL CAMPAIGNS

CRM / promotional emails

I wrote subject lines, headlines, and body copy for the Summer of STAUD 2025 email series. Each email was built around a specific product story or seasonal moment, with copy designed to feel editorial and relatable.

PAID SOCIAL

TIKTOK & META ADS

I wrote ad copy for the Summer of STAUD paid social campaign, crafting short-form headlines and body copy designed to stop the scroll and reflect the campaign's carefree, aspirational tone. Each ad was tailored to a specific product story or campaign moment.

Want to explore more of my work?

Curious about how brand messaging evolved over time?

Check out writing samples from 2024 and earlier:

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