KITH

Lead Copywriter

Email | Homepage | Product Display Page (PDP) | Social Media | eCommerce | Press Copy.

The Task:
As the first-ever copy hire and point person for external messaging, I was challenged to evolve Kith's brand voice from informational to intriguing. Responsible for copy across several revenue-shattering campaigns, I wrote day-to-day for e-commerce, email, blog, social media, and special projects.
The Brand:
Kith is a high-growth luxury fashion retailer with 14 brick-and-mortar stores and a massive e-commerce presence.
More than just a retailer, design house, or sneaker purveyor, Kith is a lifestyle—embodied by its co-branded cars, children's collections, and partnerships with some of the world's most iconic institutions.
Explore Kith.com

Campaigns:
Kith Fall 2022 (feat. Jerry Seinfeld)Kith for BMW (feat. Edward Norton)Kith for Roger Federer & On Running (feat. Roger Federer)Kith Summer 2022 (feat. Giancarlo Esposito)Kith for GoodfellasInvisible Friends NFTKith for The Wire (feat. Jamie Hector)Ronnie Fieg for New Balance Kith for TaylorMade Golf (feat. J.R. Smith)Kith for SpidermanKith Treats for JarritosKith for the Museum of Natural HistoryKith for Parachute& more

FEATURED CAMPAIGN

Kith for TaylorMade Golf

Role: Copywriter

Kith collaborated with TaylorMade Golf to create a co-branded collection of apparel, accessories, and golf equipment. The campaign, which debuted on Instagram and Kith.com, starred former New York Knicks and L.A. Lakers basketball player, J.R. Smith.

For the campaign rollout, I was responsible for storytelling moments across channels—including Social Media (Instagram and Twitter), Blog, Press, Website, Email, and App.

Blog / Press Release

Email Copy

Instagram

Launch post copy:

Kith for TaylorMade - a collection inspired by TaylorMade’s legacy of innovation in golf. Featuring both on and off-course apparel, as well as customized renditions of the brand’s hard goods, including co-branded drivers, putters, wedges, a full iron set, and more.

The assortment also includes our next installment of Kith Classics for adidas Originals with updated designs of the Samba, Superstar & Campus 80s silhouettes.

Releasing this Friday at Kith shops, 11AM EST on Kith.com & 11AM CET on EU.Kith.com. Explore the full lookbook at the link in bio.

Hardgoods copy:

We’ve redesigned TaylorMade's tour preferred clubs, including the P790 Irons Set, MG3 Wedge (in 56 & 60 loft options), Spider GT Putter, TP Soto Putter, and debuted the first-of-its-kind Stealth Plus Carbonwood Driver (in 9.0 & 10.5 loft options). These clubs feature a black finish with gold accents, including a tonal laser-etched Kith Monogram pattern. Flextech Golf Bag, 12-pack of golf balls, 150-count tee pack, leather golf gloves, and more.

Kith for TaylorMade releases this Friday at all Kith shops, 11AM EST on Kith.com, 11AM CET on EU.Kith.com & on the Kith App.

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FEATURED CAMPAIGN

"Kithmas" - Holiday 2022

Role: Copywriter / Content Strategist / Project Manager

The Holiday 2022 campaign raised awareness for the "Kithmas" collection, an assortment of apparel and accessories inspired by the joy of the season. In addition to the campaign, we launched a first-of-its-kind landing page to drive SEO traffic to our e-commerce site and make our customers' holiday shopping experience a little bit easier.

Collaborating closely with our graphic designer and web strategist, I led creative strategy for the landing page along with copy direction to ensure every word resonated with our audience and optimized search visibility. Through meticulous attention to detail, creative collaboration, and storytelling, we not only attracted organic traffic but also enhanced customer engagement and conversion. The result? KITHMAS 2022 drove a 20% increase in YoY holiday sales, and established a best practice for all future landing pages. Excerpts below.